Dr JASMINE KAUR
MSc, MPhil, PhD
ASSISTANT PROFESSOR
MSc, MPhil, PhD
ASSISTANT PROFESSOR
Articles in Journals
| Sl.No. | Title | Name of Journal / Vol. No. / Issue No. / Page Nos | ISSN No. | Date Published |
| 1 | A goal programming approach for agile-based software development resource allocation | Decision Analytics Journal / 6 / / - | 2772-6622 | 15-Mar-2023 |
| 2 | Selecting Best Software Vulnerability Scanner Using Intuitionistic Fuzzy Set TOPSIS | Computers, Materials & Continua / 72 / 2 / 3613 - 3629 | 1546-2226 | 29-Mar-2022 |
| 3 | Optimal Resource Allocation for Software Development under Agile Framework | Reliability: Theory and Applications / 16 / SI 2(64) / 48 - 58 | 1932-2321 | 30-Nov-2021 |
| 4 | Time Lag-Based Modelling for Software Vulnerability Exploitation Process | Journal of Cyber Security and Mobility / 10 / 4 / 663 - 678 | 2245-1439 | 14-Jun-2021 |
| 5 | Optimal Sprint Length Determination for Agile-Based Software Development | Computers, Materials & Continua / 68 / 3 / 3693 - 3712 | 1546-2226 | 06-May-2021 |
| 6 | Measuring software reliability under the influence of an infected patch | Yugoslav Journal of Operations Research / 31 / 2 / 249 - 264 | 0354-0243 | 08-Feb-2021 |
Books/ Book Chapter/Case Study
| Sl.No. | Title | Author Names(s) | ISBN No. | Month Year |
| 1 | Strategic Brand Management in the Age of AI and Disruption | JASMINE KAUR,PRAVEEN PATEL,ZAHID HUSSAIN,MOHAMAD-NOOR SALEHHUDDIN SHARIPUDIN,AHMAD ALBATTAT,ARMAN KHAN | 9798369394618 | / |
| 2 | Strategic Brand Management in the Age of AI and Disruption | JASMINE KAUR,PRIYANSH BAGGA,ZAHID HUSSAIN,MOHAMAD-NOOR SALEHHUDDIN SHARIPUDIN,AHMAD ALBATTAT,ARMAN KHAN | 9798369394618 | / |
Participation in Seminars/Conferences/Symposium
| Sl.No. | Name of the Conference /Seminar /Symposium | Type of Program | Title of the Article | Role | Venue/Place | Date |
| 1 | 4th International Conference on Recent Trends in Engineering, Technology and Business Management (ICRTETBM-2025) | Conference | Bridging Consumer Identity and Goal-Framing: An Integrated Approach toUnderstanding and Promoting Pro-Environmental Behaviour in University Students | Presenter) | Amity International Business School, Amity UniversityNoida | 19/02/2025 |
| 2 | International Conference on Emerging Trends in Business Analytics & Management Sciences, | Conference | YouTube View Count Modeling: A Stochastic Approach | Presenter) | Shailesh J. Mehta School of Management, IIT BombayMumbai | 12/12/2024 |
Workshop/FDP/Training programme
| Sl.No. | Name of the Workshop/FDP/Training programme | Name of Organiser | Level | Role | Date |
| 1 | Empowering Educators: Implementing Learner-Centric Teaching for Student Success | Department of BBA Analytics, SBM, | Participant | 06/02/2025 | |
| 2 | Strategic Integration of Digital Innovations and AI in Education, Research, and Professional Development | Christ (Deemed to be University) Delhi NCR, | Institutional | Participant | 24/06/2024 |
| 3 | EFFECTIVE TEACHING LEARNING ENHANCEMENT TRAINING | Department of BBA Analytics, | Institutional | Participant | 18/06/2024 |